Adsense
is an advertising program run by Google that allows the businesses to
run their advertisements on the websites of the publishers who
participate in the program. Website owners can enroll in the Adsense
program and opt to display the text, image and video ads on their
websites that are related to the content of their websites. Google takes
care of administering their ads and generate revenue for the
publishers on either a per-click or per-thousand-impressions basis. Google
utilizes its search technology to serve ads based on website content,
the user's geographical location, and other factors. Those wanting to
advertise with Google's targeted ad system may sign up through AdWords.
AdSense has become a popular method of placing advertising on a
website because the ads are less intrusive than most banners, and the
content of the ads is often relevant to the website. When a user clicks
on any of the Ads displayed on the publishers website, Google shares a
certain percentage of the cost that the Advertiser pays for that click
with the publisher.
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